Sports management and ethical challenges

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Sports managers face ethical issues such as discrimination, corruption and doping. Failure to address these issues has serious consequences for the reputation and future of sports organizations. The media is interested in negative stories and eagerly follows scandals and dramatic headlines on the front pages.

Well-managed crisis communication with the media and timely preparation for similar situations are important. Of course, it is ideal if similar problems are prevented. Sports management and ethics are an inseparable pair , hungary phone number data as we showed in the previous article. You will also find an example of the misuse of new technologies in the American baseball league.

Hockey club reading challenge
On the other hand, sports have also become a platform for expressing opinions and drawing attention to social issues. Sports teams are involved in various activities, such as the Boston Bruins' summer reading challenge.

The competition, for children under 12, is designed as a fun activity to encourage children to read and improve their reading skills. Parents (residents of the United States) can download a reading log from the NHL website and work with their children to achieve a “reading hat trick” from June 10 to September 3. Children who submit their reading log will be entered into a drawing for prizes.

There will be 20 pieces of the first three prizes: a puck signed by Charlie Coyle for the first goal (13 books), a puck signed by Brandon Carl for the second goal (25 books), a puck signed by David Pastrňák for the third goal (88 books). The main prize is only one for achieving all three goals, i.e. a reading hat trick (total 126 books) – a jersey signed by the entire Boston Bruins team.

Boston Bruins hockey club reading challenge. Source: Boston Bruins Facebook page.
Go boldly into action!
The sports industry is dynamic and the transition from corporate marketing to sports marketing is like changing sports disciplines. The role of a sports manager is complex and requires the acquisition of new skills, adaptability and, above all, the ability to understand that sports management is about much more than just sales.