The Age of Relationship Marketing: Why Your Customer Trusts a Friend More Than an Ad

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Who knows more about margarine? The smiling mother in the commercial, the center forward of the Brazilian national team or a famous chef? The credibility of the people who express their opinions makes all the italy mobile database when it comes to selling a product or building a brand – and they are not necessarily famous people. Knowing how to apply this concept efficiently to your company or product is called relationship marketing .


Who washes whiter?
Fewer and fewer people believe traditional advertising. The average consumer knows that those happy people in the commercials are not real, and that the information they claim is worth as much as any fishing story. At the same time, technology and the excess of information to which we are constantly exposed make it easy for your customer to avoid your ad – or simply ignore it.

However, marketers still need to sell their products and strengthen their brands. To do this, they use relationship marketing, a form of communication and engagement that appeals to social arguments and personal relationships with customers. It is people telling stories to people. In its most current manifestation, relationship marketing is strongly based on social networks and the figure of the digital influencer.