How to use image search in Google Lens?

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The first step to activate your search experience with Lens is to access the Google Virtual Assistant on your smartphone .

Then check if there is an icon with a camera image among its features, like in the image below. By tapping on the option, Google Lens will now allow your camera to start your search.

A list of different search types will appear once your camera is activated. It helps to visualize the possibilities of results in Google Lens, which can be:

text,
products,
books and media,
places,
etc
Remember that when scanning an object, the focus of the image is essential for a search, since the more detailed the capture, the better Google's response will be for it .

If the goal is to find similar products, such as a piece of clothing, simply focus on the object as a whole. This also works for getting information about animals, plants, and places of interest in cities.


Searches for similar mugs.


Similar results found.

On the other hand, if you want to know more about a brand or get a price comparison, it is better to focus the image on the object's label , which contains important information such as the brand, type of product, and others.

In short, the more specific the image, the more relevant the information Google can gather and deliver to you.


Book search result.


Book page search result.

Image Search in Digital Marketing
Just as voice search is already a reality in the japan mobile database market and has a lot of public attention, visual search is about to become popular among the public.

People often process visual information much faster than text , in fact, a Kissmetrics survey shows that 93% of consumers consider images as decisive factors in the choice a user makes in their shopping experience .

That is why companies and digital marketing specialists are already studying the new possibilities that Google Lens has brought to the market.

By the way, those who already invest in content with images and videos are one step ahead in visual searches, especially when it comes to the richness of images in the catalogs of products sold in e-commerce .

In addition, major market players rely on their own tools , such as eBay, which created Find It On eBay , so that consumers can find the products they want simply by pointing the camera at an object that is the same or similar to the one they want.