Multiple channels, one experience: find out why omnichannel is so important for brands

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Technological advances spare no one, not even any sector of the economy. Retail and e-commerce, for example, have been mexico mobile database profound transformations in recent times, as they have to keep up with consumers who are now hyperconnected, present on different channels at all times. This context has led companies to rethink the ways they communicate and relate to their audience. And this is where the strategic concept of omnichannel comes from .

What is omnichannel?
The expression is a mix of Latin and English, as the Latin term “omnis” means “all”, and the English “channel” means “channels”, that is, all channels. In this important document from Deloitte, the definition of omnichannel is as follows:

“It’s about a company being available anytime, anywhere, making it convenient for the consumer.”

In other words, the main objective of this integration of all channels is to provide a unique and exclusive experience for each customer. This is because the same customer can be on Instagram, Facebook, Twitter, on e-commerce platforms, in a physical store or anywhere else where a desired product or service is available.

There are countless paths and possibilities. Consumers can start a search on the web (desktop) and then be impacted on their mobile devices. They can also complete the purchase in a physical store and request technical assistance via the website chat, or through apps and social networks, making the process simpler and more enjoyable. By the way, don't miss this article on the attribution model that follows the consumer journey, published here on the blog.