4 examples of brands that use visual content strategically

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Now that you understand the basics and main types, how about learning about some brands that have impactful visual content marketing strategies?

Nubank
Nubank's visual identity work is impressive . All the photographs used on its website and social media are impeccable and convey exactly the young and innovative spirit of the company.

These are high-quality images that have a common identity with great relevance. The use of the color violet has become a trademark of Nubank.

Helpscout
Helpscout is an American software for support teams and help desks used all over the world.

But what interests us today is the reason why he is on our list: his blog . It is lovely! On it, only vector images made specifically by an in-house designer are used.

Netflix
The world's leading streaming company couldn't be ignored! But we're not here to talk about series, but about viral videos.

Netflix manages to use memes in promotional videos for series and on its social networks in a great way!

The result? The creation of a very strong and well latvia mobile database -built bond with its audience and the status of one of the most entertaining companies on the Internet.

Domino's
Domino's Pizza is a brand renowned for its digital media communication. Its team knows very well how to use photographs and vectors capable of stimulating our senses.

There's more! In a 2015 campaign, the company innovated by introducing a pizza emoji that, when tweeted, automatically placed a pizza order.


In other words, a simple and harmless emoji can also be considered a type of visual content and can have an impact, as was the case with the aforementioned action.

Have you understood how Visual Content Marketing can help you in your digital strategies? How about deepening your knowledge about content marketing? Download this guide and keep learning!