Within this new context, apps play a fundamental role. According to this text from Exame, apps account for a significant portion of the audience of Brazilian online radio stations.
The article presents the results of a survey conducted by BRLOGIC, a leader in the website and audio streaming segment. According thailand mobile database the study, apps account for 30% of radio stations' online audience. This is also due to the interactive nature of the tool: in addition to allowing listeners to listen to radio stations, apps generally allow listeners to interact with the station, sending messages and song requests. In fact, on the BRLOGIC website , you can even create an online radio station for your company.
Online radio or not, a media that can be expensive
Finally, a brief comment about radio as a medium: although it is cheaper than TV, it is a relatively expensive space – depending on the audience, of course. And especially when compared to the internet, which offers much more diverse possibilities for purchasing media in digital advertising .
Still, online radio is a platform that your agency or company should keep an eye on. It is telling that the medium is able to renew itself and spread among the new generations (who are much more connected) and new consumers . According to an article in the October 30, 2017 print edition of Meio & Mensagem , 91% of young people aged 15 to 19 had access to the medium in a 30-day period. A number that leaves no doubt about the current relevance of radio, right?
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