How different are Google BERT and RankBrain?

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Google, the world's largest search engine , has had an extensive list of algorithms in its history, including Google Panda, Google Penguin, Google Hummingbird and Google Pigeon.

However, only two have worked with artificial intelligence: Rank Brain and, of course, Google BERT.

Regarding these systems, it is important to clarify that they are not the same and, also, that they can work simultaneously.

Google BERT was not created to replace Rank Brain , but rather is an additional method for debugging and understanding user queries and intentions.

The most substantial difference between the two is that BERT focuses on the contextual aspect, while Rank Brain is considered a purely textual classification factor.

Features like bidirectionality and transformation make Google BERT a major innovation when compared to Rank Brain.

The method of analysis itself is also very different, as mexico mobile database the system developed by Google's Brain team does it word by word, while BERT focuses on the complete sentence, although it also weighs and evaluates each of the terms that compose it.


Understanding how an algorithm like Google BERT works is essential in this era influenced by digital transformation , in which the Internet and its platforms are essential means of connecting with the public.

Furthermore, it is important to note that, although it represents a major challenge, BERT is not a problem for SEO and, instead, it is an opportunity to achieve optimal and sustainable organic positioning.

This Google update brings us information about the importance of developing truly human content, messages and interaction flows, which are positively valued by this contextualization-focused artificial intelligence system, which is capable of identifying the user's intention.

Natural language processing, known simply as NLP, challenges us to think of communicating on the Internet as if we were doing it face to face, with the closeness and human sense that this entails.

Did you find the information in this article useful? If learning more about Google BERT sparked your interest in search engine positioning and its best practices and techniques, don't hesitate to download our free SEO 2.0 Guide .