Guide to optimize your marketing expenses without losing the ability to generate results

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If you have ever come across advertisements on social media or redeemed discount coupons from your favorite brands, then you are within the target audience of someone's marketing strategy . We agree that it sounds pretty easy, right?

However, in order for you to be able to perceive this effect, it is true that a rigorous process has been implemented beforehand.

If they fail to capture you as a potential customer, it would mean huge business costs, for this reason, it is essential that every strategy seeks to optimize its Marketing expenses.

This, in turn, is considered the cornerstone of all strategic planning so that the income balance is heavier than the expenditure balance.

Great companies have suffered from poor paraguay mobile database planning, such as Coca-Cola with " New Coke " in 1985 or Colgate's " Beef Lasagna ". If you haven't read about it, check out the links above to learn about these interesting stories.

Their failures meant losses estimated at millions of dollars and even the inclusion in the well-known "Museum of Failure", but do you know what is curious about these cases? That the implementation of both strategies had the intent of:

save on costs (Coca-Cola);
expand the market (Colgate).
The Marketing department's mistake is really impressive, however, you shouldn't be scared!

We have prepared this article specifically so that you can learn about the most common problems companies face with their marketing expenses, how to optimize them and generate greater business productivity.

Do you want to learn good practices to optimize the financial efficiency of a Marketing department? Then join us in this analysis!