LinkedIn PPC advertising is similar to Facebook or Instagram ads

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What makes LinkedIn’s audience different from Facebook, Instagram, or other platforms is the way they think. When people use LinkedIn, they think about their work or business.

When and why to use LinkedIn ads?
If you're promoting services or products aimed at indonesia phone number data business people or professionals , LinkedIn may be the place where these people will be most receptive to your message. LinkedIn ads are a good choice for promoting:

• Financial services
• Productivity applications
• Professional training
• Workshops and seminars
• Professional courses
• Business software
• Accounting services
• Virtual assistant services
• Marketing companies
• Web design

And many other products that can benefit companies or employees.

What goals can LinkedIn ads help you achieve?
If you're marketing to businesses or professional consumers, LinkedIn ads can help you achieve goals like:

• Increase brand awareness
• Drive traffic to your best web content
• Build your professional authority
• Get new leads
• Sell products or services

How much do LinkedIn ads cost?

How much do LinkedIn ads cost?
Now let's move on to the most important thing that most potential advertisers on LinkedIn are probably interested in. How much will this PPC ad cost you? Just like PPC ads on Facebook or Google Ads, LinkedIn ads are priced through an auction, so there is no set amount. However, you are in complete control of your bids and overall spend.

When you launch a campaign, you enter a bid for your cost-per-click, or CPC , just like other advertisers who want to reach the same audience. The more desirable your audience is, the higher your bid must be for your ad to appear. If you've ever bought advertising on Google Ads or Sklik , this process will be familiar to you.

When you set up your campaign, you also specify a goal that determines which events you pay for. For example, if you set up a campaign to drive visitors to your website, you'll only pay for your ad if someone clicks on the link in the ad . When you set up your campaign, you can choose one of seven goals:

• Brand Awareness: The goal is to increase awareness of your product, services, or business.
• Website Visits: The goal is to get a user to click through and visit your website.
• Engagement: You pay when someone likes, comments, shares, or follows your LinkedIn page.
• Video Views: You only pay when people watch your video ad.
• Lead Generation: Allows you to use a form on LinkedIn to generate leads, which you can then follow up with, for example, an email campaign.