Google Analytics – or GA4 – is the new version of Analytics released by Google in 2020. However, even though it is recent, this solution will be the only one that will be in operation from July 1, 2023. This means that all previous versions will be deactivated.
During its creation, the tool bulgaria mobile database by combining the functionalities of two previous applications: Universal Analytics, which was aimed at websites, and Google Analytics for Firebase, aimed at applications.
Therefore, as the two channels had different data modeling, the solutions needed to act separately.
In this way, GA4 made it possible to combine information collected from websites and applications. As a result, businesses that operate with apps and websites simultaneously now have greater practicality when it comes to analyzing results.
An interesting point about this tool is that it is based on events. In other words, strategies taken by users when browsing the page – and not just page views.
Based on this, Google Analytics 4 considers whether the user clicked on something, used the scroll bar, performed searches on the site, etc.
what is Google Analytics 4?
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