Digital marketing: help your company get through the crisis – Use email as a nurturing mechanism

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Email marketing is a quick, cheap and effective way to get information to those your company needs to reach.

For some industries, it’s as simple as reminding customers that even though schools are closed, their suppliers can help meet all the demands and needs of their online students.

Just remember to be mindful of the seriousness of the COVID-19 pandemic and show your customers that your business is here to help during this time. This is not the time to sell or promote special “offers” related to coronavirus.

A good example: Your company may offer free shipping or a special discount to customers, but using a discount code like 'COVID19' or 'coronavirus' is not how your brand should position itself when it comes to addressing sensitive topics.

Email probably won’t make up for all of the recent performance losses, but brands that demonstrate value and instill trust in their customers during these times can reap the rewards once things stabilize.

Use paid media strategically
In the midst of this COVID-19 pandemic, it is natural that the netherlands mobile database demand for research related to sectors other than health care will decrease.

If your company’s product or service is not considered an “essential need,” your company may want to consider reducing its paid media investments .

On the other hand, bids in many industries will be lower than ever. This is likely due to advertisers bidding less and cutting their budgets. But if your business is selling products/services that are still in demand right now, this might be the perfect time to maximize your ad spend. Just make sure you’re keeping a close eye on your KPIs .

Keep up your SEO and content marketing efforts
Like paid search, marketing and sales teams across industries are experiencing performance losses in the organic channel due to a drop in overall search demand.

Unlike paid search/social, which deserves more specific analysis, SEO and content marketing efforts should be business as usual.