The Internet imitates real life. When we use search engines, we express our desires and problems in words . After clicking “enter”, we hope to find the information that contains the answer to a given situation. And this is how we show our own behavior as consumers .
Nowadays, search engines, particularly Google, are often used as afghanistan telemarketing an intermediary. Instead of going directly to a website, we use the search engine to find what we are looking for: whether it is information , a product or the solution to a problem . This is why it makes perfect sense to talk about types of searches when we want to assess consumer behavior on the Internet.
If you own a company, you should know that there is no doubt that knowing the habits of Internet users is essential for your digital strategy to be effective. Ultimately, our success is as likely as, or more likely than not, to depend on our ability to answer the questions that Internet users indirectly ask us through search engines.
To help you out, we’ve put together a list of the 3 types of searches that exist. Regardless of the market niche, you’ll find users who fit into these different behaviors. We’ve all done these searches, so let’s take a look at each of them.
Types of Research
Information Search
Information searches are the type of searches performed by academics or curious Internet users who do not intend to buy anything, but who want to know more about a specific topic. The terms may be used by a segmented audience – related to our market niche – or by someone disinterested and doing the search “ just because ”.