Who knows your brand and products best?

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a) Live video
Research has found that 80% of people prefer watching live video to reading a blog post, and 82% prefer live video to social media posts. Why do people like video?

Because videos allow viewers to feel the warmth of you, rather than a bunch of cold text or pictures. If you are already using video marketing, then using live video can further upgrade your strategy.

b) Telling the brand story
You’re also selling to people. Because real people band database are running the business, not robots. So you need to connect with these people in a human way.
c) Employee Advocacy
Your employees, of course.
You can create an employee endorsement program to encourage them to post trending topics on social media or have them retweet your content. You can also consider rewarding the best endorsers to encourage more employees to join the endorsement program.