So You Can Review Them With Your Team on Your

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Don't Sell - Talk About the Benefits Don't Sell - Talk About the Benefits No one likes to be sold to, not even business professionals. But what they do love to hear about are the benefits they can experience by using your product or service. Many businesses make the mistake of bragging about their company and the features of the products or services they sell, but that’s not what email recipients want to hear.


They care about what your product or service can do colombia mobile phone numbers database specifically for them. That’s what makes personalization key. If you know your recipient, you can customize the email to them. For example, you can include information about a product or service that can help them solve a problem they are currently dealing with.



Even better, you can include results-based benefits — in other words, prove the effectiveness of your product or service. A few examples: Our CRM helps managers save an average of 15 hours per week. Our customers see a return on investment within the first month of using our service.