Types of videos for your marketing strategy

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There are multiple video options, but they all have the same goal: to offer a more personalized and comprehensive customer service experience.

1. Brand videos
What better way to introduce yourself than through a video , but don't confuse it with an ad! Gone are the days of long, boring videos or ads that really only served to impress your name. Today, videos tell a story that dynamically explains who you are, what you do, how you do it... The main purpose is to raise brand awareness and attract your target audience.

2. Event videos
If your company regularly hosts events, this is a great chinese overseas australia data opportunity to record interviews with speakers, statements from attendees , and even take resource shots of the facilities and surroundings . This way, the event's publicity will be much more visible and have a greater impact on social media.


3. Educational videos and tutorials
They're the best option for showcasing a new product or service to your audience . In addition to showing them its features, they also help them better understand why they need it. For example, a classic video of this type is one in which a person has a problem, presents it to the audience, and ultimately resolves it by purchasing a product or hiring a service from the advertising company.

4. Animated videos
This format is typically used to explain the process of how a product is produced; the characteristics of a service; or to address a complicated topic, whether it's abstract or a social conflict. In other words, they explain concepts that are difficult to understand and require images and graphics to facilitate comprehension and enliven the content.