The Four Types of Consumers During the Holidays

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There are those who think carefully before making a purchase, comparing different brands until they find the best deal, and those who are guided more by instinct.

In recent years, due to the complex economic times, there has been a global growth in the first buyer profile that we have described: people tend to buy more carefully and compare more offers before committing to finalizing the purchase.

But this doesn't apply all year round. In fact, during the holidays we are all hit by what we can call collective consumerism : at Christmas we go looking for the perfect gifts to surprise the ones we love and on Valentine's Day we stand in line for hours for a packet of chocolates to give to our better half. In short, we are all inclined to buy when the days of the calendar are tinged with red.

But now let's delve deeper into the issue and discover how many and what types of festive consumers exist, or how we can categorize those who indulge in more or less crazy purchases during the holidays.

To then discover how to exploit their behavior to induce greater loyalty or the purchase of more products.

4 Types of Holiday Consumers and Strategies for Their Shopping Habits
There are four types of holiday consumers , identifiable based chinese europe phone number list on their purchasing timing or their loyalty to the brand from which they decide to buy.

Respectively, we have consumers who search, who seize the best opportunities regardless, the latecomers and the most loyal to the brand.

In this article, we delve into the types of consumers during the holidays one by one and also reveal the best Leevia tools to make an impact on the hearts of all your customers.

The Researchers: “It’s all calculated.”
For consumers who fall into the category of seekers , the main adjective that should come to mind is “planners”.

These are people who tend to plan every purchase in advance , for example, buying Christmas presents well before December. We can say that researchers do not like to leave it to the last minute and need to have all the time necessary to choose the right gift without being driven by haste.

59 % of holiday shoppers fall into this category and for them Leevia offers the perfect tool: Calendar .

With the Calendar tool you can create and customize a real digital advent calendar full of surprises to discover, to accompany users day after day towards Christmas. It is a useful tool for collecting data and increasing loyalty.