Receiving N leads for M rubles

[rakibhsan01854]

Situation : the company is engaged in dry cleaning of carpets and furniture. To increase revenue, it is planned to attract 70 new clients. The average conversion from leads to orders is 50%. That is, it is necessary to attract 140 leads.

Initial data:

Maximum cost per lead (CPL) — 300 RUB.

The company is ready to pay no more than 42,000 rubles (140*300) for leads.

The conversion rate of traffic into leads (CR) is 11%.

Task : to forecast the budget for contextual advertising, based on the required number of leads.

Important! RUB 42,000 is the maximum amount amazon database we are willing to spend. But how much will actually be required to get 140 leads is still unknown.

Solution : let's forecast the advertising budget based on statistics. We can calculate how many clicks are needed to get 140 leads. Then we'll use the option to adjust bids to the required number of clicks .

Let's calculate the number of clicks required to get 140 leads based on CR = 11%:

Number of clicks = (100*140)/11 = 1273 clicks

After selecting semantics and drawing up a preliminary media plan, the system produces 1080 clicks with a budget of 17,842 rubles. With this volume of traffic, we will receive about 119 leads at a price of 150 rubles (which is 2 times lower than our maximum).

But we need more clicks. Let's use autofit. Specifies the number of clicks - 1273.