Key questions we must ask

[rosebaby3892]

A tip that seems quite logical, but a bit old-fashioned, is a phone call . Customer email addresses and phone numbers are information worth its weight in gold. If you are making a phone call to find out more about a customer, be careful not to be pushy or take up too much time. Try to gather as much information about the person as possible without intruding too much into the intimate: what are his interests, desires and needs. A slightly less invasive approach is to post surveys on the site . Don't be afraid to sometimes reward people who take the time to share important information with you - a coupon or discount will make everyone more willing to talk.

Before we start collecting information about the target group, we need to know what questions we actually want to answer.

What age group does the potential customer belong to ?
The answer to this question is very important when defining the campaign, because it whatsapp number list will affect the way we formulate the sales message, as well as the distribution channels. The tone of the address will differ if we are addressing a student, a person in their 30s, or a person in their 60s. Distribution channels will also differ - should you focus on Facebook, Instagram, YouTube? Google search ads will make our job easier here, because they are linked to Google keyword search. However, the way we address ourselves can greatly influence the purchase decision.

Age generally refers to the period of life in which a person is currently. For example, a person in their twenties is ready to prove themselves, learn and build a career, a person in their thirties is mainly focused on career progress and family, older people are often looking for occupations and solutions that will make their daily tasks easier. Our sales message must be aligned with the life stage the potential customer is going through.

Where does the potential customer live ?
The more precisely we can locate the customer - the less money we will waste on online advertising that does not bring results. For example, if your business is involved in the production and sale of luxury items, targeting by location can bring results. Facebook will also offer additional parameters that can help you in more precise targeting (eg income level), but it is generally known where people of higher socio-economic status live.