Key Analysis?

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Strategy
An effective subject is a very important element for the success of an Email campaign, for this reason the best strategies always integrate an A/B test and a careful analysis of the few fundamental words that compose it. However, measuring the success of an gambling data russia by the number of openings resulting from the subject is not the correct point of view since the final objective of an Email is in the final part of the funnel : that of conversions.

For many, the analysis of the results of an Email is divided into phases: the goal of the subject is to obtain openings > the goal of the content of an email is to obtain clicks and the goal of a landing page is to obtain conversions. This analysis is reasonable, but misleading because it leads to the belief that a higher open rate brings greater opportunities for conversions given the higher number of users entered into the funnel. Based on this idea, subjects are chosen to generate the highest number of openings through the use of vague or falsely familiar terms.

This is a simplified version of how targeting works because it assumes that all openings are identical to each other – and of course they are not. The goal of an object is not specifically to generate as many openings as possible, but to generate openings from that portion of users who are more receptive than others to a certain offer. These are the subjects who will have to enter the funnel.

The idea of ​​maximizing openings is tempting, but by focusing on a broader goal than the email action level, you can see how the real problem with a campaign is not not getting an extra opening, but rather not acquiring the conversion on the part of those who intentionally opened the email and placed expectations in it.