Establish social media objectives aligned with SMART indicators

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To take this further, set social media goals aligned with SMART metrics. A SMART goal should be specific, measurable, achievable, realistic, and time-bound.

Specific
What exactly do you want to do? It's okay to start with something very general, but try to be as specific as possible.

For example, you don't just want to increase your audience size: you want to south korea phone number data increase your LinkedIn followers. Now that's specific!

Measurable
How will you know when you've achieved your goal? To measure the success of a goal, you should use specific social media metrics.

Now we need to add some numbers to the previous example. Let's say you want to double your LinkedIn followers. That's it, your goal is now measurable!

Achievable
As tempting as it may be, there's no point setting impossible goals. It's important to keep your head on straight. If you're just starting your business and hoping to make a million dollars in the first week, you're probably setting yourself up for failure.

Let's go back to our example. Is doubling your LinkedIn followers an achievable goal? To find out, you need to examine your account's growth over the past few months. Make sure your historical results are consistent with your goal.

Knowing your industry's performance and benchmarks will also help you set realistic goals.

With Hootsuite's social media benchmarking, you can see how others in your industry are performing on social media and compare your results with just a few clicks.