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A CRM stores sales data that you can use to better understand your customers. A dashboard with intuitive graphs, charts, and interactive tables allows you to visualize purchasing habits to gain a deeper understanding of your customers' behavior.

A tool with robust analytics and reporting capabilities allows you to recognize winning patterns and identify areas for improvement. Have sales opportunities decreased? An ecommerce CRM can help you identify this and take steps to get things back on track.

Some platforms will also provide you with accurate forecast information so you can predict incoming revenue. Knowing what your business is likely to generate can help you prioritize campaigns and allocate resources to meet your goals.


Sales forecasting methods and templates to help engineer database you get started



What is the difference between an e-commerce CRM and a traditional CRM?
Traditionally, companies used a CRM to manage business-to-business (B2B) customer relationships. The tool stored information such as contact details, preferred contact methods, and the prospect's location in the sales process . They were used to foster team collaboration and track sales processes.

Today, CRMs have much more functionality and better tools, opening up to many more industries, including retail . An e-commerce CRM has features relevant to online sales and customer experiences. They allow business owners to tailor their platforms to their specific business needs.