Strong company growth is the goal of building a great brand. But along the way, there are also some pitfalls that you should be aware of.
Loss of brand culture
Brand culture is one of the most important aspects that distinguishes a great brand from all others. Brand culture embeds values and ensures that they are truly lived within the company. One of the greatest dangers when building a brand, and especially during rapid company growth, is the loss of this brand culture. The rapid hiring of new employees is a particular risk in this context. To ensure that your corporate culture is understood, internalized, felt, and lived by every single employee, it is important to pay sri lanka phone number data attention to their culture fit when selecting new team members. Do the person's personal values align with those of your brand? This is the only way to achieve strong identification with your brand. If this prerequisite is met, it is important that you take time for intensive onboarding despite rapid growth. Take time to introduce new employees to the heart of your brand , its values, its vision, and the explanation of its why, and to connect them with the employees' personal why. But also pay close attention to engaging with the employees' visions. A great brand has a positive social impact. A great brand brings together employee vision and the company vision, thus ensuring growth and development for everyone involved.
Leadership Alignment
The faster a company grows, the more important new management levels become at a certain point. Even with 20 people in the company, it becomes almost impossible for the founder to manage all of them himself. Employees therefore work in different teams and are supervised by a team lead. Up to this point, personnel management was the responsibility of the founder, ensuring that values and visions were always pursued. Installing team leads or additional management levels creates the risk that different leads, and thus different teams, will develop in different directions. To continue to build and live the brand culture as a unified whole, it is therefore essential that leadership alignment takes place – that is, that all managers pull together. To achieve this, special team lead meetings are indispensable. These meetings are used to discuss current problems in detail and analyze how existing processes in the company can be further improved. Well-functioning processes enable independent action while ensuring that everyone is moving in the same direction. They are the basic prerequisite for orderly company growth and the creation of a great brand.
Of course, there are many other dangers associated with rapid business growth. But these two are particularly serious when it comes to building a strong brand.
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