How to use artificial intelligence in your Black Friday planning?

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November is here and preparations for Black Friday promise to boost this sales season and relieve retail stocks. Although the date is only at the end of the month, we can already see many retailers running promotions using the term “Black November”.

For e-commerce, competition always seems fiercer, as consumers have more opportunities to compare prices (even before Black Friday arrives!) and prepare for the long-awaited date.

And how can companies anticipate this moment in an agile and iceland mobile database way, so that they can be competitive in their pricing strategies in a scenario as competitive as Black Friday?

With artificial intelligence and machine learning!

Understanding the concepts: what is artificial intelligence and machine learning?
Artificial intelligence, or AI, is software based on natural language processing that simulates human intelligence in performing different tasks. In addition to following predetermined instructions, AIs are also capable of developing to execute more complex prompts.

This development actually happens thanks to machine learning, or ML. Based on learning from data analysis , this mechanism works through algorithms that, when analyzing a large volume of data , are able to identify patterns, extract knowledge and progressively learn from them.