The hard facts for retail readiness

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The so-called "hard facts" are fixed requirements that must be met before an advertising campaign for a product can even be launched. These include the following two factors:

1. Product availability
Logically, the product in question must be available, of course. Therefore, it's important to ensure that inventory levels don't fall below a certain level. Even during sudden sales spikes, the product should remain available, ecuador phone number data because if several customers access the product but then are unable to purchase it, this will negatively impact the product's overall ranking.

2. Win the Buy Box
The Buy Box is the white box containing the button that the buyer clicks to add a product to their shopping cart. If multiple sellers sell the exact same product, only one can win the bid – this depends on various factors, including the product's price. Therefore, whoever wins the Buy Box not only generates more sales but also influences the product's ranking.

These tips will help you win the Buy Box:

set competitive prices
Use Fulfillment by Amazon (FBA)
offer excellent customer service
The soft facts for retail readiness
These "soft facts" aren't a prerequisite for placing ads, but they do have a significant impact on the success of an advertising campaign. The better an advertised product is received by potential customers, the more likely it is to improve visibility—which, in turn, can also impact paid ads.

Soft facts about the product detail page
Most of the soft facts revolve around the presentation of the product, which is intended to provide the customer with the best possible information.

1. Product title
The product title is often the first piece of information a potential customer sees about a product. It should therefore be clear at a glance what the product is—but it's not about explaining the product in depth.

The perfect product title…

can be understood at a glance and is written in an easy-to-understand manner
appeals to the customer emotionally
conveys the most important factual information within the first 80 characters
is spelled correctly (without unnecessary capitalization of all words!)
contains the main keyword chosen for the product as far forward as possible
2. Product images
"A picture is worth a thousand words" – and in this case, images replace the need to touch and examine the product. Therefore, they must not only appeal to the customer emotionally, but also present the product clearly and in detail so that as few questions as possible remain unanswered. In addition to the main product image, additional images can be uploaded. These should show the product from different angles or highlight key product features.