When it comes to online communication and marketing, practically everything revolves around the following areas.
Website, landing pages & Co.
The focal point is usually the company's own website, or individual landing pages for specific products, offers, solutions, services, or even topics for very specific and clearly defined target groups. The website is primarily used to cayman islands phone number data present the company. Effective marketing today is increasingly carried out via landing pages that specifically address a single topic or solution.
But why one website for the company and individual landing pages for topics, products, solutions and services?
The answer is simple: make it as easy as possible for your customers.
The distinction should be clear: A general website usually describes the company, individual business units, and the broad range of offers, solutions, and services. A landing page, on the other hand, covers a single topic, perfectly tailored to the potential target audience and offering them as much as possible of what they're currently looking for. This approach alone requires a new way of thinking in marketing and a rethinking of communication toward online communication.
But this rethinking affects not only your own communication on the website or landing page, but also the entire journey of potential customers, from the first impulse to the final decision.
In other words, online communication is only successful if:
relevance for the customer plays a decisive role,
the different interfaces (touchpoints) in the sales funnel are taken more into account and
the customer’s decision-making process is barrier-free.
The first impulses that bring potential customers to your website usually come from targeted content marketing, individual campaigns in the social media space, advertising in search engines or display networks and sometimes still from traditional impulses in print and media advertising.
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