Reasons for the high return rate of jewelry and earrings

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Jewelry earrings are personalized products, and the wearing effect is very important to consumers. However, in traditional online shopping, consumers cannot try them on in physical stores, which often leads to purchase errors and dissatisfaction, thus triggering a wave of returns. Returns not only affect brand image and user experience, but also increase the complexity of supply chain management and cost control. Therefore, solving the return problem has become the key to improving sales conversion rate. Let's take a look at some of the main problems that customers encounter when buying jewelry earrings online that may lead to product returns.

Inappropriate size: When shopping online, it is impossible to intuitively bulgaria phone number lead feel the size of the earrings and whether they are suitable for you. This problem will discourage many customers.

Material not meeting expectations: Assessing the material and appearance of jewelry when shopping online can also be a challenge. The delivered jewelry may not match your expectations, or it may have defects or metal details that cannot be noticed on the website, which will affect the customer's judgment.