Tmall Luxury x Vogue: Mirror of Tomorrow

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Online consumption is growing rapidly, and the black swan of the epidemic has brought new challenges and opportunities. Comprehensive digital upgrade is not an option, but the only way to achieve long-term sustainable development - this has long been a consensus in the luxury industry.

Last September, Tmall Luxury celebrated its fifth anniversary online and launched canada phone number lead the innovative marketing campaign "Tmall Luxurymeta Week". It also collaborated with Vogue and many artists to launch a new digital fashion week "Mirror of Tomorrow".

This cloud-based "show" focuses on the concept of "holding a fashion week in the "metaverse"". Through the innovative interactive modes of "cloud debut", "cloud show" and "cloud experience", it creates a new scene and brings consumers a new digital experience on the "cloud".


Consumers can not only take an immersive tour of this online "show", view 3D models of luxury goods that are no different from real products, and go directly to the purchase details page of new products, but they can also take interactive photos with brand dolls through AR, and feel the fusion of technology and fashion in the interweaving of virtual and real.