How to start advertising on LinkedIn?

[bitheerani42135]

Well, if you liked the advantages that LinkedIn Ads can bring to your company, it's time to understand how to start using the tool . To do this, we have prepared a simple step-by-step guide that will help you get started. Check it out!

Step One: Campaign Manager
First, to start your ads, you need to croatia mobile database your company account in Campaign Manager , LinkedIn's advertising platform. The account name, currency, and link the account to a Company Page must be included in the registration .

Step Two: Define Objective
Just like campaigns run on other networks, you need to define what action users will take when they see your ad . Awareness, consideration and conversion are the 3 main categories of objectives, following the stages of the marketing funnel.

You can choose between:

website visits;
brand awareness;
engagement;
website conversions;
viewing videos.
Step Three: Target Audience
One of the most important steps is to create the target audience you want to reach with your campaign. Segmentation can be done by selecting professional characteristics, as well as personalizing by contacts and accounts. You can also use a strategy called retargeting, which basically involves reaching out to people who are already interested in your product in order to remind them. On other networks, this strategy is called remarketing.