Investing in marketing automation is important for a number of reasons, and some of the advantages include:

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help identify better sales opportunities;
optimize internal processes;
nurture leads that are not yet ready to convert;
increase the average ticket with spain mobile database such as up selling and cross selling ;
make it easier for salespeople to work with qualified leads.
What is the relationship between marketing automation and Inbound?
You may have already noticed that the advantages are very closely related. After all, one of the main purposes of automation is to build and maintain a relationship with potential customers, and this is also the objective of Inbound Marketing .

With the right processes, it is possible to build highly successful campaigns that have a direct connection to the behavior and expectations of the public. And when inbound and outbound come together, it is possible to create something even more special.

There are several examples of the intersection between Inbound and automation. In Inbound, you need to track the journey of your leads to send the right content at the right time. With automation, you can achieve these goals without any extra work for your company.

Imagine what it would be like to follow up on each lead individually? Some examples of automation tools are: