In this first stage, the main objective is to set up a strategy to generate leads with the potential to convert into sales. To do this, you germany mobile database to create an offer through content, the format of which can be:
e-book;
webinar;
infographic;
spreadsheet;
templates.
In return, the brand asks the visitor for their contact details , which must be registered in a form available on a landing page (conversion page). After producing and making the material available, it is time to publicize it on the digital channels that best suit your strategy: blog, social networks , sponsored ads, among others.
At this stage, it is essential to evaluate the landing page conversion rate — that is, the relationship between the number of visitors to the page and the number of leads generated — in order to, in the future, make contact for a commercial presentation of the product or service.
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