Influencer Content and Engagement Statistics

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Instagram boasts a whopping 500,000 influencers, which is why it is one of the most popular platforms.
77% of Instagram influencers who earn money worldwide are women.
On average, influencers use 2 or more social media marketing channels to build and maintain their reputation.
Over 75% of all influencer marketers use social media engagement metrics to track their performance.
Don’t be afraid to diversify your strategy. Omnichannel marketing generates 90% more customer engagement and loyalty than single-channel marketing.
Nearly 60% of the world has at least one social media account and the average person spends over 2 hours a day on these sites.

Given the popularity of these platforms, it’s hard to find influencers who aren’t using social media to build and maintain their audiences.

While there are many influencer marketing platforms to choose from, three are the clear winners: Instagram, YouTube, and TikTok. These platforms have huge audiences, and most of them are willing to listen to influencers they trust and follow their product recommendations.

If you're an influencer with a website, you probably want to know how to connect your macedonia telemarketing data website and social media to maximize conversions. Luckily, the answer is simpler than you might think.

You can easily harness the power of social media on your site with Smash Balloon , the best social feed plugin that works with all popular social media platforms, including Facebook, TikTok, Instagram, and YouTube.

You can use Smash Balloon to embed your social feeds into your website and show visitors what’s happening on your social media accounts. This is a great way to convey energy and excitement, which means a more engaged audience. Plus, you can allow people to follow and like your social content from your website, helping you grow your audience.

Influencer content statistics
Nearly 90% of consumers say they have interacted with an influencer.
60% of online shoppers say they are more likely to trust an influencer if they engage normally in comments on their content.
90% of shoppers say user-generated content (like influencer reviews) influences their purchasing habits.
In the same group of shoppers, 61% say they trust reviews from trusted influencers as much as a recommendation from friends and family.
32% of Gen Zers say they’ve purchased something they didn’t know existed thanks to an influencer’s recommendation.