What to Put in a Marketing Report?

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Goals
Every marketing report should start with clear goals.
Gambling Data Singapore These define what you’re trying to achieve and set the foundation for measuring success.



Without goals, the data in your report lacks context, making it difficult to determine whether your efforts are paying off.



Your goals should align with your overall marketing strategy and business objectives.



For example, if your goal is to increase website traffic, your report should focus on metrics like organic sessions, referral traffic, and page views.



If you're running a paid ad campaign, your goal might be to generate leads, and your report should highlight cost per lead (CPL), conversion rates, and return on ad spend (ROAS).



Clearly outlining goals at the beginning of your marketing report helps stakeholders understand the purpose behind the data and ensures everyone is on the same page when evaluating performance.