UX design: definition and fundamental principles

[nusaibatara]

In the digital world, UX design aims to provide a pleasant and positive experience for users of a website or mobile application. This expertise combines skills in web design, marketing, and web development.

UX Design
UX design is integrated into the design of your website, mobile app, or any other digital solution you are looking to develop. Therefore, whether it is internal software for your company or a website creation , the quality of the user experience must be at the heart of your project .

To ensure your website or mobile app reaches its audience, working with a qualified UX designer is essential. This will maximize the success of your website or mobile app.

By extension, you greece phone number data also guarantee the profitability of your investment: it's better to do things properly from the start to avoid having to commit to a redesign project later.

It's important to consider this when hiring a digital agency to design your digital solution. Make sure they wear all these hats!

2 1
This is the case at Axiom Marketing , a web agency in Reunion Island . Thanks to our team of web developers, UX/UI designers, copywriters, and graphic designers, we bring together a 360° range of skills to bring your project to life.

What is the difference between UX design and UI design?
If you're interested in the concept of UX design, you'll probably also hear about UI design . Feeling confused? Don't panic, we'll explain!

UX design and UI design are two different concepts (and skills), although one is similar to the other.

UX design focuses on the user's experience when interacting with a web interface (mobile app, website, software, etc.). The UX designer's role is to optimize the interface to provide an optimal experience for each user journey.

UI design specifically concerns the interactions between humans and the interface . The UI designer deals in particular with graphic and textual elements to maximize ergonomics (colors, typography, shape of call-to-action buttons, etc.).

That said, UI design must be complemented by UX design to create a 100% user-centric interface . This is essential to ensure its performance.