For cold leads who explicitly consented to receive SMS/WhatsApp messages

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Rajulk985
Posts: 109
Joined: Tue Dec 17, 2024 3:23 am

For cold leads who explicitly consented to receive SMS/WhatsApp messages

Post by Rajulk985 »

Trigger: If a Telegram user remains cold after a bot re-engagement attempt, or if they provided an email address during their initial interaction.
Segmentation: Use Telegram tags (e.g., abandoned_demo_request_telegram) to segment your email list.
Content: Craft emails that reference their Telegram activity: "Following your interaction with our Telegram bot about [Product X], we thought you'd appreciate this new [resource/offer]."
Benefit: Allows for richer content, longer-form nurturing, and robust tracking. Provides an alternative channel if they're not checking Telegram.
Retargeting Ads on External Platforms (Facebook, Google, LinkedIn):

Data Source: Export segments of cold leads (emails/phone numbers) from your CRM (where Telegram data is stored).
Custom Audiences: Upload these lists to create Custom Audiences on Meta Ads Manager, Google Ads, or LinkedIn Campaign Manager.
Ad Creative: Design ads that specifically address their prior interest or acknowledge their inactivity. "Still thinking about [Product X]? Here's a special offer just for you!"
Benefit: Reaches cold leads where they spend time uae telegram mobile phone number list online, using visual and diverse ad formats not available directly on Telegram Ads.
SMS/WhatsApp Campaigns (for Consented Phone Numbers):

Content: Short, concise value proposition or incentive. "Hi [Name], it's been a while! Check out our latest [feature/offer]: [Link]."
Benefit: Highly direct, high open rates for urgent or highly relevant messages. Use sparingly and with utmost respect for consent.
Phase 4: Measurement, Optimization & Learning from Re-engagement
Effective re-engagement requires data-driven iteration.

Key Re-engagement KPIs:

Re-engagement Rate: Percentage of cold leads who become active again (e.g., reply to bot, click link, open email, visit website).
Conversion Rate: Percentage of re-engaged leads who complete a desired action (e.g., purchase, demo booking).
Cost Per Re-engagement/Conversion: Evaluate the efficiency of different re-engagement tactics.
Time to Re-engagement: How long does it take to revive a cold lead?
Resurrection Rate: Total percentage of cold leads brought back into the active funnel.
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