Benefits for Medium to Large Businesses

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The WhatsApp Business Platform operates on a conversation-based pricing model. This means businesses are charged per 24-hour conversation "session," which starts when the first message from a business is delivered. There are different categories of conversations with varying costs:

Marketing Conversations: Business-initiated messages containing promotional content.
Utility Conversations: Business-initiated messages related to a transaction (e.g., order updates, billing statements).
Authentication Conversations: Business-initiated messages for user verification (e.g., OTPs).
Service Conversations: User-initiated conversations (customer inquiries). Since November 2024, these are generally free for businesses.
The actual cost per conversation varies significantly by region and message type. In Bangladesh, specific pricing would be provided by local Business Solution Providers (BSPs).


Automated Customer Support: Reduce agent workload and provide instant responses.
Streamlined Operations: Integrate WhatsApp whatsapp number list into existing workflows for efficiency.
Personalized Marketing at Scale: Deliver targeted campaigns directly to opted-in customers.
Improved Sales & Lead Nurturing: Use chatbots and integrations to guide prospects through the sales funnel.
Enhanced Customer Experience: Offer 24/7 support and proactive updates.
Credibility: The Green Tick builds trust and brand recognition.
How to get the WhatsApp Business Platform (API) in Bangladesh:

Businesses in Bangladesh, like elsewhere, typically access the WhatsApp Business Platform through a Business Solution Provider (BSP). These are third-party companies approved by Meta to offer WhatsApp Business API services. They provide the necessary infrastructure, manage the API integration, offer shared inboxes, analytics, and often assist with message template approvals and green tick verification.

Some BSPs operating in Bangladesh or serving businesses there might include regional or international players. You would need to research and contact them for specific pricing and implementation details.

In summary, WhatsApp Business provides a powerful channel for direct customer engagement. The choice between the free App and the paid API depends entirely on the size of your business, the volume of communications, and the level of automation and integration r