Your sales will (probably) improve
In both the offline and online worlds, there are brands and retailers who have physical stores but also pay for a small space inside a shopping mall. They know that being there will bring them to more people.
Marketplaces work like online shopping malls. They open up a whole new world of customers for you, and you'll see it in your results. For example, Amazon claims that businesses increase their sales by up to 50% on its marketplace.
Costs will be reduced
Marketplaces make things easier for you: they handle the platform, order fulfillment, SEO, and even marketing strategies . All you need to do is create your store, manage the uruguay cell phone database products and prices you offer, and track the orders you receive.
In exchange for a fee, of course. However, if you become truly successful, these fees may not seem so low, but you can always stop selling at no additional cost.
Maintain your brand image
Know that selling on a marketplace doesn't mean giving up your brand image. As a professional seller, you'll have your own brand and logo. This will also make things easier for your customers:
Customers will be able to independently rate your store
They will be able to find your store in the marketplace and buy your products instead of choosing other sellers in the same category.
You can still work on your corporate image by offering excellent service and a catalog.
Conveys confidence
Payment is one of the most sensitive parts of an online purchase. However, when you choose to sell on marketplaces and the marketplace has a good reputation, this bias is easier to overcome.
Furthermore, these platforms are well protected against any type of cyberattack, making their security measures superior to those of any online store. Furthermore, the marketplace pays for occasional fraud by dishonest sellers and customers.
Go international
Trying to sell internationally can be a daunting task, as shipping costs can double the product's price. However, marketplaces tend to offer more affordable shipping costs, making sellers more competitive.
Another important factor in internationalization is the language barrier. This isn't a problem with marketplaces, as multilingual platforms generally also offer customer support in their native language, or at least in English.
On the other hand, costs are reduced, as the investment and effort required to reach these markets is titanic in terms of time and resources.
The Cons of Selling on a Marketplace
They are not your customers
Imagine this situation: you've started selling on a marketplace and are doing very well, so you decide to open your own online store and then… SURPRISE! You can't export your customer database.
You need to accept this now: marketplace customers aren't your customers, so you'll never have your own database from there. If that weren't enough, you also can't access your order records by customer, purchase frequency, or average invoice. Remember, leaving a marketplace and opening an online store is like starting from scratch.