Consent-Based Lists: The New Kid on the Block?

[suchonak.a.n.iz]

Familiarity: First database lists are comprised of contacts that have interacted with your brand in some way, whether through a purchase, inquiry, or sign-up. This familiarity can lead to higher open rates and engagement.
Cost-Effective: Since these contacts are already in your database, there is no need to spend additional resources on acquiring new leads.
Personalization: With first database lists, you have more data on your contacts, allowing for more personalized and targeted email campaigns.
Cons:
Limited Reach: First database lists are limited to existing contacts, which can hinder your ability to reach new audiences.
Potential for Fatigue: Sending too many emails to the same Shop contacts can lead to email fatigue and decreased engagement over time.
Data Accuracy: The data in your first database lists may become outdated or incorrect, leading to wasted resources on ineffective campaigns.


Compliance: Consent-based lists ensure that you are only sending emails to contacts who have explicitly opted in to receive communication from your brand. This not only keeps you compliant with regulations like GDPR but also helps build trust with your audience.
Better Engagement: Since contacts on consent-based lists have actively chosen to receive communication from you, they are more likely to engage with your emails.
Increased Deliverability: Email service providers prefer emails sent to consent-based lists, as they are less likely to be marked as spam, leading to better deliverability rates.