If scientific achievements and new products are to be noticed by the general and professional public, the communication mix needs to be adapted to this. This is happening from the point of view of PR and marketing departments, however, budget planners are still "following the beaten track" when planning it and do not include marketing costs in budgets, or include them in a minimal amount that does not correspond to today's reality. Another reason is the scientific environment itself, where many scientists, including managers, do not like modern online communication tools and do not feel the need for information about kazakhstan telemarketing list the results of experiments or articles and publications to be promoted, for example, on social networks. On the other hand, free tools can be used to a certain extent, and this is a path that can be followed for some time. But then there comes a time when, for some reason, this is no longer enough and investment is necessary.
Marie Thunová
Marie Thunová
Can you give specific examples of when marketing and PR brought you specific benefits?
During the year, thanks to an active approach to social networks, we managed to increase awareness of the HiLASE Center, not only in terms of popularizing science and the successes of our scientific teams, but also in terms of HR marketing and employer branding. This is also related to a large increase in the number of followers on our profiles, as well as a higher interest in scientific positions. Another success was the introduction of a CRM and mailing system. We regularly inform selected target groups about news, scientific achievements, publications, events and events in our center through HiLASE News. I consider the development of our website, which is now ready not only for B2C but also B2B communication, to be a major success. They are enriched with important sections and information for both the professional and general public, as well as for the development of commercial and scientific cooperation.
