HubSpot Marketing Automation software uses AI to streamline marketing activities, helping marketers increase the effectiveness and quantity of campaigns. Key capabilities include:
Automated lead generation through powerful email equatorial guinea telemarketing database and forms features that turn website visitors into customers.
Forms that use CRM data to remember returning visitors and adapt based on their behavior.
Email triggers and sequences automatically follow up on form submissions to welcome new subscribers, nurture leads with relevant content, or re-engage inactive contacts.
onboard non-technical marketers to automation tools, hubspot automation
The best automation tools can be used by non-technical marketers. Whether you're building simple follow-up campaigns or complex multi-step journeys, HubSpot Marketing Automation’s user-friendly interface helps teams scale their efforts while maintaining a personal touch.
Marketing Automation Onboarding Challenges
If marketing automation tools have a simple interface and robust training materials, teams can avoid onboarding challenges. HubSpot Marketing Automation’s visual workflow builder is intuitive and designed for non-technical users. Beyond that, marketers have access to HubSpot Academy courses and knowledge base articles that make onboarding easy.
But, when training materials are missing, onboarding challenges arise. Without the right foundation, marketers may not have the right language and skill set to make the most of their tech stack. Common onboarding challenges include:
Fear of breaking things in the system.
Imposter syndrome in marketing tech.
Resistance to change and jargon overload.
I’ve seen these challenges firsthand. The first time I sat in a meeting to discuss marketing automation, I swear I could read the thought bubbles over the heads of the non-technical marketers on my team. Those bubbles read, “I just don’t want to break anything.”
I get it. As a former non-technical marketer, I understand how new technology can leave you feeling uncertain. I’ve also learned that when onboarding lags and software becomes frustrating to use, it’s not really because the team “can’t” learn a new tool. Usually, it’s because the onboard process unintentionally fuels anxiety.