Contacts Funnel Report
This report helps me track how leads progress through the funnel — from contact to MQL, SQL, and eventually customer. If a large percentage of leads are stalling at one stage, it usually means something’s missing — like a nurture email, better content, or a clearer handoff.
Marketing Contribution to Revenue
This report is key to comoros telemarketing database connecting the dots between marketing and closed revenue. I use lifecycle stages to see which leads became customers and their value. If I can tie a blog series or campaign to revenue, that’s the kind of stat leadership pays attention to.
Customer Acquisition Cost
You can track customer acquisition cost in HubSpot using calculated fields or custom properties to show total marketing spend per new customer.
Content marketing often comes with higher upfront costs, but over time, I’ve found it leads to lower acquisition costs compared to paid channels. These closed-loop reports help me track business outcomes — not just vanity metrics. But all the insights in the world don’t mean much unless you use them.
The real value of digital marketing analytics isn’t just proving marketing’s worth to leadership — it’s using those insights to optimize your performance across every part of your system.
With closed-loop reporting, I can also show how marketing supports sales — by delivering leads that are more likely to convert.