Email marketing is an effective tool for connecting with your audience , as it allows you to personalize your messages. If you want to make the most of your blog content, we'll show you how.
How to create an email marketing strategy to boost your blog content?
We've rounded up the best tips for boosting your blog content through email marketing , and we'll list them below:
Campaigns on social networks
Social media campaigns help boost your email, you just need to know how to do it. You've probably already seen different types of contests through digital platforms, and all brands that have a presence tend to do so.
When you run a contest, you have the opportunity to extend your brand's reach as well as collect email addresses from potential customers. Therefore, if one of your goals is to promote your blog through email marketing, it's a good idea to start running contests on this platform.
It is also important that before running a giveaway you take into account the audience that is active on social networks to know who is interested in your content. Also, one of the requirements for the user to participate is that they provide their email address.
Creativity is very important when launching a giveaway so that it can generate motivation and encourage people to spread the word so that friends of users who have already registered also participate.
Lead capture
BluCactus - Boost your blog content with email marketingNowadays we can give you many tips to promote your blog using social media , although there are also other methods for capturing leads. That is why, instead of just using the standard URL proposed by Facebook, you can also include a link to your blog in your social media profiles.
For example, this network allows you to create a custom URL, which will not be transferable to your company's website. Therefore, it is most logical that you select the correct URL for your Fanpage, since once it is entered you will not be able to change it until a certain period of time has passed. Likewise, if you decide to include the address of your blog, you will direct traffic to it.
To let your community know that they are missing out on engaging content by not subscribing to your newsletter, you can also use your social media to let people know that you are posting interesting and exclusive content via email.
Finally, to reward your email subscribers you can share premium content such as coupons, ebooks and seminars.
BluCactus - Boost your blog content with email marketingAutomated Newsletters
The main objective as a brand is to ensure that your posts reach the largest number of readers, so a good tip is to automate your posts to ensure that no one misses your content.
Therefore, to boost your blog with email ebay phone number data marketing, it is a good idea to send each user a marketing email with the latest news from your blog every certain period of time. In fact, you can define the time period for sending these messages yourself.
This practice is very helpful for two main reasons. First, it helps generate more traffic to your blog, and second, it allows you to automatically retain your subscribers.
Buttons to social networks in your emails
It's up to you whether or not you want to take advantage of the tips we're giving you to boost your blog content with email marketing. Once you combine your social media with your email, you can achieve significant results.
In addition to launching contests, you can use social media to promote the advantages of subscribing to your email to receive more content, and in this case you can also do so directly from the email itself. This consists of including buttons on social media so that users themselves can share their profiles and gain greater visibility.
Message with a real tone
BluCactus - Boost your blog content with email marketingIf there is one thing that is extremely important, it is that the recipients of your emails click on your messages, and the trick is to make sure they are neither too impersonal, nor too commercial, nor too formal.
Nowadays, the world of digital marketing has undergone certain changes, so now it is more humanized and this happens not only with email marketing , but also with other communication channels and social networks.
The point is that when you create an email, write as if you are contacting a friend. We are not saying that you should look unprofessional, but remember that your list contains subscribers with whom you have had the most interaction, and if you use a tone like this they will be more loyal.
Using pop-ups
BluCactus - Boost your blog content with email marketingCapturing leads through the use of pop-ups has become a very effective trick to attract more visitors to your blog and thus get their email address.
This can be a very annoying resource for certain users, so it is important that you use them correctly, creating a coherence so that they can be useful. As a tip, we can tell you that it is not worth including a lot of information in the pop-up window. It is enough to show a value proposition so that you can capture leads with pop-ups.
The secret to getting leads with pop-ups is to launch them when the user has reached a certain point in the post so that it makes sense , is attractive and easy to find.
Once the user consumes a large portion of the content, they are likely to be interested in it. Therefore, the proposal to subscribe to the newsletter will attract attention, especially if the pop-up has an eye-catching claim and a subtitle that provides valuable information.
