July 27, 2021
boost your customers' engagement
The history of the brochure up to the present day is closely linked to the history of communication and the history of paper, both of which are closely related. The evolution of the brochure is a way of seeing the progress of direct advertising.
Paper is considered , apart from being a substitute for parchment or papyrus in antiquity, and together with the voice, one of the first elements used by the human species as a support for disseminating knowledge, ideas, culture, science, news or a set of news, a document and, in general, any story that was intended to be known on a mass scale in a community of peers. overseas chinese in worldwide phone number data In short, it has always been a vehicle for communication. But the brochure has managed to survive in good health to this day and will continue to play a leading role in the future. We are going to describe the evolution of the advertising brochure to this day.
The brochure as a communication channel
As a means of communication, which is the advertising brochure, among other things, commercial relations could not be understood without advertising. The objective of advertisements is to help sell more. This is what they have done throughout history and today. Transmitting messages related to a certain offer of products or services, their prices, certain promotions. Always in a massive way within a group or community of potential applicants for them.
This is the essence of the pamphlet. Its history dates back to the mid-15th century. At this time, the German Johannes Gutenberg invented the modern printing press. From then on, books, newspapers and a multitude of advertisements began to be published and distributed on printed paper.
Since then, until the beginning of the 20th century , with the emergence of other media such as radio, brochures and printed advertisements were practically the only possible means of disseminating advertising .
Since then, different media have gradually appeared that have revolutionised the world of communication and advertising. New ways of exercising it have appeared. We are referring specifically to television. However, in the latter part of the 20th century, the great revolution in communications arose with the emergence of the Internet and digital media.
We have thus arrived at the 21st century, where changes are accelerating even more. On the other hand, access to any type of information or communication is now at the palm of your hand, through a smartphone like the one that almost all of us carry in our pockets.
The advertising brochure and multichannel
The number of media and the possibilities for accessing them are increasing. This has led to the entry into an era of multi-channel, characterised by the coexistence and complementarity in the use of different media, depending on the moment or each specific situation. Furthermore, given the abundance of media, there is an added need to discriminate or choose which is the best medium to access each type of information or communication desired .
In this context of multi-channel advertising, we can see the evolution of the brochure. It has come to us today as another means of transferring product and service offers from an advertiser to a consumer, but what role does direct advertising play in this multi-channel advertising today? How has the brochure evolved to date.
