Table of contents
1. What is Operational Marketing?
2. Differences between Operational and Strategic Marketing
3. Areas in which Operational Marketing works
4. The 5 basic pillars of operational marketing
1. What is Operational Marketing?
Operational marketing focuses on defining actions to meet a previously defined strategy and objectives. In a marketing plan, it corresponds to the most tactical part, in which we set objectives and get to work.
To illustrate, an operational marketing plan would answer these questions:
How am I going to carry out my strategy?
What resources will I need to achieve my goal?
How will I know that my goals are being met and my strategy is moving forward?
All of these forecasts are the ones we will have to control through operational marketing.
As you can see, it not only offers us a "modus operandi" or path to denmark whatsapp number our goal, it is also a valuable tool to establish results control and determine the degree of compliance with our marketing plan.
We are located here:
strategic marketing
operational marketing
Application
Analysis
It is advisable to work on operational marketing once we have worked well on our strategic marketing, but it could also be carried out without this prior planning.
For example, in a situation where we have no room for manoeuvre, we could propose actions through operational marketing without a prior strategy. Only with the purpose of generating short-term results in a very short time. As we have said, this is not advisable! Without a strategy we will not achieve business growth and long-term results.
This is a mistake we see in many companies when they come to Connext.
They have implemented actions (tactical part) without being very clear about what they want to achieve (strategic) and for this reason they have not obtained the expected business results or have invested budget in actions that are not very effective in achieving their objectives.
