YOUR competitors are dozens, hundreds , or even thousands of other niche online stores that sell products similar to yours.
So, how do you stand out from the competition? How can you quickly establish e-commerce sales without resorting to unethical practices?
We 're going to answer these questions and more. Let's dive in.
What is eCommerce Marketing?
Ecommerce marketing is the process of attracting potential customers to your eCommerce store, providing them with offers, and convincing them to complete the checkout process. Sounds simple, right?
This is not always the case. E-commerce marketing requires whatsapp compagnie numéro de téléphone femme canadienne you to carefully examine your branding, voice, product positioning, and marketing channels to get them right.
But that's okay, because we'll break it down step by step.
You may also like:
9 Strategies to Generate Leads from Your Website
11 Best B2B Lead Generation Strategies in 2024
What is an eCommerce Marketing Strategy?
An eCommerce marketing strategy is the steps you take to attract, convert, and delight your customers. This includes customer acquisition, of course, but it should also focus on lead nurturing and customer acquisition.
In other words, your e-commerce marketing strategy should cover the entire buyer cycle . Potential customers visit your e-commerce site and sign up for your email lists to become leads. You nurture them with strong emails until they become customers.
But your work is not finished yet.
After that, you continue to offer them your product so that they return more.
Email Marketing
Email marketing in the e-commerce industry has proven to be one of the most effective and cost-effective ways to increase online sales and build customer loyalty.
It involves sending targeted emails to potential and existing customers containing promotional offers, product recommendations, and updates.
Research shows that effective email marketing can yield a high return on investment. On average, you can get $36 for every dollar spent.
One successful example of email marketing in the e-commerce space is MCM. They effectively dealt with cart abandonment by sending friendly reminders that said, “You forgot something.”
MCM
Image courtesy of ReallyGoodEmails
This simple yet compelling message encourages shoppers to refrain from abandoning their purchases and placing their orders.
In this copy, MCM included a clear image of the abandoned product, a prominent call to action (CTA), and additional offers to encourage customers. All of this and a compelling sense of urgency make for a successful email marketing campaign.
Social Media Marketing
These days, it's hard to imagine a new business that doesn't have a social media account.
Social media e-commerce involves using social media platforms to promote an online business, increase brand awareness, improve visibility, expand a customer base, and drive sales.
