Communication: How to respond to Covid-19

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After the first days of confusion, of sharing advice on how to work remotely, of thanking the efforts of those on the front line (health, logistics, security, etc.) and of publishing messages of encouragement, the time has come to normalise the exceptional . We still have a long period of social isolation ahead of us.

Over the past few days we have been asia mobile number list helping our clients in exceptional circumstances and, after implementing a series of measures and advising them in their decision-making, we have learned something that we can share about communication in times of the Covid-19 coronavirus .

Reacts quickly
The world has come to a screeching halt. Therefore, all the campaigns, initiatives and actions you had planned must be halted and reformulated . It is not about cancelling advertising spaces or hiding. It is necessary to rethink the messages for different audiences and not keep anachronistic communication actions running.



First, internal communication
In classic communication mechanisms, the first audience to engage is the closest one . For this reason, each organization must quickly reach its employee community, especially in explosive situations such as Covid-19. Your company's employees must know before anyone else what is going to happen. Don't forget that they are amplifiers of the messages that will be projected outwards.