Using direct mail and a little cheesy creativity, they created direct mail content to drive brand awareness and interest.
Once target accounts visited their individual landing pages, they could see value propositions tailored to each one, ensuring true individualization.
They used the same strategy for a warehousing client, providing direct mail snippets that tapped into common pain points for their customers:
Using a dedicated, non-indexed one-page site, they drove tons of traffic from high-value target accounts.
And that was just the beginning. Direct mail was just there to get their attention in ways that cold emails and traditional mass-produced inbound tactics couldn't.
From there, the options were almost unlimited due to the average customer spending.
The fact is, if you can increase customer lifetime value, you start to open doors to acquisition.
You don't have to rely on the same old PPC ads and SEO optimization to get clients.
You can get creative and use direct mail or more expensive strategies that are otherwise seen as off-limits.
Here’s how to start leveraging these two KPIs to scale your business.
Using LTV and CPA to your advantage requires focusing on customer lifetime value as canadian healthcare and medical email list your guiding KPI.
With it, you can create ways to start selling more to existing prospects.
You can focus on creating email campaigns, remarketing to one-time buyers who didn't return, or finding inexpensive ways to quickly boost sales.
Start investing heavily in your current customers. You already have them. Start pampering them by giving them improvements and reasons to stay.
Genuinely invest in your success, and you will see your average spend increase.
For example, companies like Slack use this strategy and only charge more for their service when your plan grows:
As your plan grows and you start hiring more people, you pay for another user.
