Take initiative and lead a project: Propose new ideas or projects, such as a content series, or take on new responsibilities, like developing a social media calendar. Showing that you're proactive and can handle more complex tasks signals you’re ready for a higher-level role.
Make decisions based on data: Get comfortable with japan number for whatsapp analytics platforms so you can learn how to interpret data and adjust content strategies accordingly. Being able to demonstrate how data drives content success will make you valuable as a strategist or manager.
Work with people outside of your department: Collaborating with other teams (e.g., marketing, PR, sales) and understanding their goals can help you shape better social media strategies that align with broader company objectives. This shows that you understand the company’s “big picture,” a key skill for more senior roles.
Social media coordinators keep a brand’s online presence active and engaging, serving as the backbone of a marketing team’s day-to-day operations. Explore our guide to social media teams to learn about other social media careers and how team members can work together to build a strong social media presence.
There’s doing social media, then there’s thinking about social media. If you’re a "big picture”" thinker who loves to dream up innovative ways to grow a brand's social presence, a social media strategist role could be a great fit.
Let’s examine what social media strategists do day-to-day and the essential skills for the job.
Social media strategists develop comprehensive social media strategies that align with their company's broader marketing and business objectives.
Unlike social media specialists or social media coordinators who focus on daily execution, strategists take a higher-level approach. They craft long-term plans and shorter-term campaigns tailored to specific goals, whether that's building brand awareness, fostering community engagement, or driving conversions.
On a marketing team, the social media strategist role is typically mid-level, requiring at least five years of specialized experience in social media. Strategists are often seen as individual contributors valued more for strategic thinking than administrative or operational tasks.
A key distinction is that while social media managers may oversee a team, manage a budget, or coordinate with external agencies, strategists focus on the conceptual work of developing impactful social media plans. They collaborate closely with social media managers and creative and content teams to ensure cohesion across all digital channels.
