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Website owners struggle to optimize high-quality content to get top rankings in search engines. It is a small wonder because otherwise, modern businesses cannot handle tough competition. In the 21st century, every business must work to increase its online presence.
Nowadays, content optimization is a hot topic for both types of businesses: brick-and-mortar and e-commerce. Every web page, uploaded photo, and video must be optimized according to search engine requirements and user preferences. Let’s see what content optimization tools and tips could help meet the demand of both machines and humans.
What are the benefits of content optimization?
Content optimization leads to better rankings, which means that more users will be able to find a site. Increased traffic is one of the positive results, which is closely related to the basic missions:
Brand Awareness. The World Web is a perfect place to promote a new brand, company or blog. High-quality content is a must if you want to attract the attention of hundreds, thousands, and even millions of potential customers.
Profit. The ultimate goal of every business site owner is to earn monetary reward. Increased traffic helps online stores achieve higher sales and helps bloggers earn from referral programs and advertisements.
Once the goals are clear, it is time to start the optimization process. There are a few important steps, which need to be completed one by one.
Step #1 – Research Keywords
The first step in learning how to start a blog and create content is to master keyword research. In fact, each search word is a fragile link between users, Google, and the website. Therefore, it is important to choose keywords as precisely as possible to attract the maximum number of visitors.
of Whiteboard Friday , which covers some very interesting insights on how to best approach SEO keyword research.
There are numerous online tools that can be used for fast and effective indonesia whatsapp number data keyword research. The following three services provide the best result, especially if they are used together.
Google AdWords: Keyword Planner. This is the most popular and reliable service. It is integrated into the Google AdWords account and can be used by everyone for free. It provides detailed information on indicators such as average monthly searches and competition.
Ubersuggest. This tool helps expand keyword research beyond the limits set by Keyword Planner. It helps conduct deeper research at no cost.
Soovle. This is a unique tool, which provides auto-complete suggestions for entered queries. It helps to define popular search words, which appear not only on Google but also on Bing, Yahoo, Wikipedia, YouTube and even Amazon. Soolve works very well for diversifying the semantic core.
Step 2 – Create textual content
With SEO keywords in mind, it's time to write descriptions for each web page. The home page should be given the most attention, because, as a rule, it attracts the most visitors.
James Daily, blogger at Brainished and ProTexting notes: “The greater the number of web pages with relevant content, the better they rank in search engines. For this reason, publishing blog posts is a great way to fill online resources with valuable information.
Ensure uniqueness
Text uniqueness is a number one priority because unoriginal text will never make it past Copyscape. If the text is taken from another site, it contains no informational value for users. Therefore, search engines do not place websites with stolen content at the top of the results page.
Only a professional writer can create unique page descriptions and blog posts that will be interesting to readers and accepted by search engines. There are few ways to find and hire talented copywriters.
Canada-Writers. This service is useful when a website owner needs help from professional bloggers and ghostwriters. Canada-Writers' creative specialists can describe any product and any topic in an attractive way.
PeoplePerHour. This is a freelance platform that helps companies hire writers for short-term projects. Numerous filters allow you to find a writer whose hourly pay rate fully meets both the skills requirements and the website's budget.
TopAustraliaWriters. The company employs around 150 qualified copywriters, who have vast knowledge in various fields, including business, medicine, marketing, generation, and IT. Therefore, this service works best when it is important to create content for a very specific niche.
Fiverr. This platform is known for its user-friendly interface and excellent content creation outsourcing service. It provides access to freelancers from all over the world, who are capable of writing texts in any language needed.
BestWritersCanada. This is a reliable tool for getting high-quality page descriptions, product reviews, and blog articles. This company accepts rush orders and always delivers them on time.
There are many more similar writing services on the Internet and sometimes it is quite difficult to define which one is the best.
Improve readability
Amanda Spark, a digital marketing specialist and blogger at TopDownWriter says, “One hundred percent unique, relevant and informative articles do not guarantee high rankings, there are other things you need to keep in mind. You should focus on writing longer and more comprehensive articles, around 1600 words, in short and concise paragraphs.
Other recently published research backs up Amanda’s suggestion. Orbit Media suggests that the standard length of a blog post is 1142 words. Although, interestingly, Backlinko’s research suggests that “the average first page result on Google contains 1890 words.”
Extensions like Yoast and SEO Framework help writers measure readability automatically and also provide helpful tips to content creators. However, it is possible to ensure great readability without any tools, just by following the basic rules.
Use subheadings. It is important to create eye-catching titles and subheadings that attract the attention of visitors. Users should quickly get a basic idea of the content as they scroll up and down the page.
Keep paragraphs and sentences short. Busy people want to get new information quickly and easily, so your text should have a very clear structure. Each paragraph should have 2-3 sentences, and each perfect sentence should consist of 15-22 words.
Avoid overusing the passive voice. The active voice ensures better readability, so it should be a priority. The passive voice makes sentences sound more complicated, so Google does not encourage its use.
Use simple words. Not all visitors have a deep knowledge of a specific website niche. Therefore, professional jargon or other rarely used words should be partly replaced with familiar phrases.
