How to Position Your B2B Product as the Solution to Clients’ Needs
Posted: Tue Dec 17, 2024 10:17 am
Sometimes the algorithm really does manage to hit the target audience quite successfully. But not always. Therefore, we still recommend choosing manual mode and setting up the target audience yourself. Setting up targeting Although the TikTok advertising platform does not provide very flexible targeting settings, everything you need is here: geolocation; gender and age; language; interests and behavior; interaction with video. Selecting Advertising Placements Please note that on this same page you can specify where your ads will be displayed. By default, TikTok advertising is selected, but Pangle and News Feed App Series placement options are also available. At the moment, such advertising in TikTok is not relevant in Ukraine, but this option is already available.
Create custom audiences If you plan to use TikTok Ads how to get phone number database in the future, we recommend saving custom audiences for reuse. This will help you save a lot of time and avoid setting up the same parameters several times. The most convenient way to work with audiences is in the TikTok Ads Manager — Assets — Audiences section. You can create several different audiences, giving them unique names and using them as needed. You can also edit them later and change the basic parameters for more fine-tuning and better coverage of the most interested users. By the way, in this section you can work more flexibly with the target audience settings, choosing the audience type from six options: file with customer data; involvement; actions in applications; website traffic; attracting potential clients; Business Account.
Different audience settings will be available for each option. We recommend that you study them all to choose the most suitable target audience type and avoid making a mistake. Using look-alike audiences A very useful feature of the TikTok advertising account is the creation of look-alike audiences. That is, those that are similar to the audiences you have already created and fall under most of the parameters you specified. Why is this necessary? At the very least, this makes it easy to ensure that targeted advertising on TikTok reaches more users who are potentially interested in your product. Plus, in some cases, it helps save a lot of time when re-setting up and launching a campaign.
Create custom audiences If you plan to use TikTok Ads how to get phone number database in the future, we recommend saving custom audiences for reuse. This will help you save a lot of time and avoid setting up the same parameters several times. The most convenient way to work with audiences is in the TikTok Ads Manager — Assets — Audiences section. You can create several different audiences, giving them unique names and using them as needed. You can also edit them later and change the basic parameters for more fine-tuning and better coverage of the most interested users. By the way, in this section you can work more flexibly with the target audience settings, choosing the audience type from six options: file with customer data; involvement; actions in applications; website traffic; attracting potential clients; Business Account.
Different audience settings will be available for each option. We recommend that you study them all to choose the most suitable target audience type and avoid making a mistake. Using look-alike audiences A very useful feature of the TikTok advertising account is the creation of look-alike audiences. That is, those that are similar to the audiences you have already created and fall under most of the parameters you specified. Why is this necessary? At the very least, this makes it easy to ensure that targeted advertising on TikTok reaches more users who are potentially interested in your product. Plus, in some cases, it helps save a lot of time when re-setting up and launching a campaign.