In the world of digital media, having a defined strategy, objectives and the ideal channels to manage the different communication processes with potential clients and attract them effectively, can be the difference between success or failure.
Being present on the Internet is no longer a differential. All jamaica email list 329174 contact leads companies that care about the relationship between their brand and the public know that brand authority in digital media is an essential requirement.
But, despite the obvious importance of online channels in communicating with their leads or potential clients, many companies end up launching without defining a prior strategy and committing the serious error of not working on consistent management.
For this reason, in this post I will tell you some basic principles that you should know to manage your digital media so that you do not end up falling into the same trap.
What is digital media?
Facebook, Instagram, Twitter and... Are you left blank? Don't worry. It's very common that when talking about digital media, we only remember the most popular channels among users.
If you want to start your digital strategy, here is the first tip: deconstruct the idea that only the media that you and your social group consume exist.
The Internet is a fertile ground for any type of audience. There are resources for your business's audience, which may be totally different from that of your neighbor's business.
Thus, we define digital media as tools for online visibility and positioning, with which you can optimize your relationships with your current and potential clients, communicating with them through the most effective channel.
To discover the best medium that suits you or your marketing team — if you already have a more robust staff — you must know your company's buyer persona and through which channel you can reach them.
Your audience may not be on the world's most popular social network, but they are fans of podcasts - can you imagine? Remember, digital media goes beyond social media.
What does it mean to manage them strategically?
Digital strategic management is closely related to the clear definition of objectives, which are determined, in turn, through understanding the buyer persona and the stages of the Inbound marketing funnel .
The buyer persona is responsible for establishing the most efficient channels and the most appropriate language for communication.
